In summary, there were several topics that resurfaced throughout the sessions. Below is a list of some of those items:
- Collaboration is vital. Producers need to reach out and consider non-traditional i.e. new media and/or out of country partners. Broadcasters need to be open to working on collaborative projects. And the advertising community needs to take risks and be open to multi-partner, multi-platform programs.
- In times of recession, all industry players can benefit from taking time to learning more about the opportunities that exist in the changing media landscape. It is in times of struggle that great ideas, processes and funding scenarios are developed. Fear is immobilizing. An environment of research, development, creativity and information sharing is what will pull the industry into a desirable point of innovation and breakthrough.
- With such dramatic changes in technology, clear convergence activities and accordingly, the huge shifts in media consumption habits, all industry players needs to be involved in the orchestration of new regulations and guidelines that speak to the fundamentals, restrictions and scope potential for the new and emerging landscape. New processes need to emerge from old framework.
- Now, more than ever, broadcasters offering news and entertainment programming and producers who are creating content for either television or the digital space need to look at ways to extend their brands. The key, however, is to extend the brand only where demands permits. Extension for the sake of extension will only create new headaches. The rewards lie in uncovering ways to reach out to target audiences in relevant, rewarding and fitting ways.
- And lastly, all sessions alluded to one of the following things. Deliver high quality product – in a faster, easier and more pleasant way and you’ll continue to see rewards in your business.
I wish you all every success in the coming year! Have a great summer!
Wendy Ell
